It employs a unique approach for determining which lawyers rate well. ![]() It’s owned by Thomson Reuters, the same corporate powerhouse that owns Westlaw.It’s one of the most popular attorney rating websites.There are plenty of other services that attempt to do the same thing (read our thoughts on Avvo reviews), but Super Lawyers is significant because: The patented selection process includes independent research, peer nominations and peer evaluations.” “Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. Super Lawyers is one of many attorney rating websites purporting to distinguish “the best from the rest” among U.S. What Is Super Lawyers? How Does It Work? Is It a Scam? But first, let’s clarify what Super Lawyers is (including its sister designation, the Rising Stars award) and dispel some of the confusion about how it works and how important the program is. It all depends on the firm - how they feel about Super Lawyers, how their clients might feel about it, what the local competitors are doing, and how that firm has positioned itself in terms of a USP (Unique Selling Proposition). We work with many attorneys who are Super Lawyers - and many more who aren’t - but we don’t have any sort of kickback arrangement with Super Lawyers or their competitors.įrankly, we’ve built a lot of law firm websites, and we’ve chosen to include this type of attorney rating badge on some while leaving them off others. (That said, don’t worry… if you’re looking for an easy yes or no, we’ll do our best to give you one at the end.)Īs an attorney web marketing agency with no larger corporate parent, we don’t have a horse in this race. ![]() So today, we’re going to get into this question, but we’re less interested in a “yes” or “no” answer than in a rationale. It’s our feeling that whenever there are extremes of opinion, the truth usually sits somewhere between. Online attorney ratings is big business, after all. Look deep enough and you’ll often find a financial motive for feeling strongly anti or pro. Wading through all these opinions requires an investigation into their source. Others think it’s a meaningless and self-congratulatory boast, bordering on tacky. Some blogs feel very strongly that anyone who’s earned a Super Lawyers badge ought to put it on proud display. ![]() With any oft-asked question comes a million answers, and you’ll find replies in either extreme online. It’s one of the most frequently searched queries by attorneys in the United States: what is the Super Lawyers award, does anyone care about it, and does the designation belong on your website?
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